The weekly edge for
gun shop owners
and FFL dealers.
Practical intel on compliance, margins, marketing, and running a profitable firearms retail operation — delivered every Thursday by Wade Collier. No fluff. No legal liability. Just the stuff that actually helps.
Built for people running real firearms businesses
Compliance Briefs
ATF rule changes, 4473 best practices, bound book tips, and audit prep — translated from legalese into plain English.
Margin & Pricing Tactics
How to price transfers, accessories, and services to actually make money — with real examples from shops doing it right.
Marketing That Works
Email campaigns, social strategies, and local ads that bring customers in the door without getting flagged or banned.
Supplier & Inventory Intel
Distributor deals, pricing trends, and what to stock (and what to stop stocking) based on real market signals.
Revenue Ideas
Gunsmithing, classes, consignment, layaway, memberships — practical ways to add income streams without adding headcount.
Industry News Digest
What matters this week in firearms retail, policy, and the economy — filtered so you only read what actually affects your business.
Templates & tools that save you hours
Subscribers get first access to our Gumroad store — practical documents built for FFLs, ready to use immediately.
FFL Compliance Checklist Bundle
Monthly audit checklist, bound book SOPs, employee firearm handling policy, and 4473 review guide. Stay ATF-ready without an attorney on speed dial.
Transfer Pricing Calculator
Google Sheets template to set profitable transfer fees based on your local market, overhead, and time cost.
Gun Shop Email Templates
12 done-for-you email templates: new inventory alerts, transfer ready notices, layaway reminders, and review requests.
"First newsletter I've read cover to cover since I got my FFL. The compliance section alone saved me from a headache on my last compliance review."
Marcus T. FFL Dealer · Georgia
"I've been running my shop for 11 years and I still pick up something useful from every issue. The transfer pricing breakdown in issue #9 paid for itself in a week."
Sandra K. Gun Shop Owner · Texas
"The email templates pack was exactly what I needed. Saved me hours trying to write professional-sounding messages to customers."
Ray A. Home-Based FFL · North Carolina
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